We are Manufacturers

Bullseye Products is a quality-first design and manufacturing company that builds custom 4×4 items designed to improve 4WD Convenience, Functionality and Endurance. As 4×4 fanatics, we encourage each other to find new ways grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home. Our hardware is powerful and flexible, and scales to meet the needs of any vehicle or person. Even yours.

About Bullseye Products

We continue to expand our range of products every chance we get, from lighting goods to roof rack back bones! We hope to satisfy any 4WD needs in the near future and to be able to build a community of 4WD Fanatics! We wish to focus on traversing through the Outback with better performance than ever before! We strive to design 4WD parts to take you that extra step further!

1 years
of successful experience
Designs made at Bullseye Products
Authentic Australia Made Designs
About us
The Bullseye journey started with one man and his dream road trip to the Cape. The Patrol was ready for her voyage but how to best mount that light bar? It was a late night with a grinder and an old bearing press but Mick managed to design his first windscreen mount for a light bar. The rest we can say is history but Bullseye Products has come such a long way in 10 years. Mick has pioneered the windscreen mounting brackets for a large range of vehicles and will continue to innovate in the field of 4×4 limit-breaking designs


– Marianthy Zilellis
‘Operations Manager’
About us
About us

When it comes to Brackets and other custom designs, Bullseye Products have consistently grown thanks to the many members past and present of the 4×4 Community!

We have grown over the past 10 years, today we are in a 380 square factory hidden away in the Yarra-Valley with a state of the art fibre laser cutter and 160 tonne press brake manufacturing has come to a whole new level. We have an in  house custom design service and prototype development, you will speak directly with the man behind the product!

Mick has his son following in his footsteps, joining the Bullseye team as our very own fabricator. A family business committed to providing outstanding products and service for our customers.

how we work

Customer Order

Online Orders

Our online store has you covered for your 4×4 accessories and Lighting needs. Maybe you need something customised or a specific addition for your pride and joy, you have come to the right place. Here at Bullseye Products, the possibilities are endless! All our products are designed specific to your vehicle, if it isn’t available online, chances are we can make it for you.

From a large variety of Windscreen mounts, LED Light Bars, Backbone mounting systems and Interior consoles, we have you covered. Simply put, we are passionate about all things 4×4! The team here at Bullseye are committed to provide new and innovative products for our customers, so be sure to check in regularly to see what we have designed.

Local Installs

We found that a lot of people have unique ideas for their vehicle, this is why we are the custom specialists. We offer installation services for all our products, so be sure to ask about that before placing your order. We are currently working on a preferred installers list for all our customers not located in Victoria.

International Delivery

Yes we ship internationally!

Countries we currently ship to:

USA / Europe / United Kingdom / New Zealand

As international shipping rates change daily and depending on items you have ordered, you will need to contact us before placing an order so we can calculate shipping with our couriers.

Drawing & Design

The Design Process

We tend to keep our designs flush with the curves and specs of your vehicle. We design with the vehicle in our workshop, so we know the product will work. We have found that customers may have other after market accessories installed (snorkels, bullsbars etc) we can design around that if the standard item doesn’t fit. Just call and chat to Mick about your individual needs.

Getting what’s needed!

We source our Materials from various suppliers to accommodate sizes and shapes of different vehicles. And have even bought fully built kits to design around for customer usage!

We use three standard metals: Aluminium, Mild steel and Stainless Steel! As well as a variety of bolts and non-metal materials for Anti-theft are also considered when designing, so you can always come back with reassurance of your Bullseye Products item being there!

CAD Work

CAD or Computer-aided design is a computer software that we use to create accurate cuts and angles to suit the profile of your vehicle. With this, we can also make multiple parts to suit different areas of the inside and outside space! CAD tells us measurements we’ve missed as well as angles we could never figure out! Which as you can tell, has aided us to better heights and stable environments.

Controlled Finish

Laser Cutting

From the Designs made through CAD, we can begin cutting with our Laser Cutter! We’ve had this laser cutter for quite some time now and have been able to produce all our designs as accurately as possible! We cut at different speeds and heat due to the type of metal and thickness. And Supervise the machine when in use to ensure all your designs are all well made. A difficult machine to figure out but worth all the time for what comes next!

Soft and Curvy

To ensure the designs fit and are truly flush with the curvatures and features of your vehicle; we employ a 10 ton press to do the hard work for us! But before that! We run the flat pieces through a sanding machine to soften the feel of the metal and to give it that brushed finish! Or if you fancy a black powder coated finish then we have you covered!

Customer & Review

For Us, For You

We are constantly trying everyday to improve and to ensure all customers are happy and satisfied with their purchase! And we’d love to hear back from you once you’ve tested our designs out! We’d appreciate a review on how you’d like us to improve or to simply tell us what you liked!

–  Bullseye Products